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3 Instant Traffic Techniques for Mini-Sites
Copyright 2005 Kurma Group When building websites there are two main options: large content site or small mini-sites. Large content sites are normally more "information" focused. Mini-sites, however, normally have one purpose only, to sell. Given...
Affiliate Marketing without a Website: Can it be done?
You want to start an online business, but don't have what it takes to start with your own products. You have the option of starting with affiliate marketing, selling other peoples' products for a commission. Affiliate marketing provides...
Avoid Website Traffic Scams
QUIT WASTING YOUR MONEY ON FUTILE WEBSITE TRAFFIC SCAMS! A Free Report On How To Avoid Getting Ripped Off And How To Get Real Highly Targeted Website Traffic At Little Or No Cost! I was once just like you, searching endlessly for that...
Promote your website using Newsgroups
You may publish this article in your newsletter, on your website, or other publication as long as the article content is not altered and the resource box is included. Add byline with active link. Notification of the use of this article is...
Website Traffic Is Not The Key To Success
Website traffic is deemed the single most important factor when it comes to the success of a website but that statement needs to be qualified. Although it's true that a constant stream of traffic is the lifeblood of a website, the quality of...
Perhaps the most powerful component of any Web site sales copy is the use of testimonials. Inserted in your sales copy, unbiased words of praise from satisfied customers have the following potent effect for your prospect. Effective testimonials;
Rationalize your prospect's buying decision Back up the claims you make for your product or service
Vouch for the benefits of your product or service.
However, despite their clout as an influential sales tool, it is amazing how many clients fail to effectively gather and use this precious commodity. Some tips for including this essential component in your future promotions.
· Whenever a great unsolicited testimonial from a customer crosses your desk, contact the customer for permission to use all or part of it in your marketing campaign. And also request a photo.
· Always include the full name, as well as address under the testimonial.
· Be proactive in soliciting testimonials from your customers. Send personal letters or notes to your customer list indicating you are updating your marketing program and would be grateful for comments about what they liked most about your product or service. Phone surveys are also an option. Elicit the reasons they purchased your product, the three features or characteristics they like most about it (and why), and the product's strongest feature, More importantly, ask them how the product or service has most benefited them; e.g. how it saved them time, money or frustration. And of course, solicit any comments
they have on what they would like to see changed.
Note a secondary benefit of such an approach; learning things about your product or service that can be improved or corrected.
· Of course, if you are not receiving testimonials from customers, find out why. The problem is most likely with your product or service. Improve that and the testimonials will come...as well as increased sales!
Sprinkled throughout your sales copy, testimonials provide a compelling reason for purchasing your product or service. A good rule of thumb is; include 1-3 testimonials for each product or service benefit. A collection of testimonials can also be included as a separate stand-alone piece of your promotional package.
Wherever you place them, make sure each testimonial adheres to the four golden rules...
Be specific Stick with one benefit per testimonial Make sure all claims are believable Keep the testimonial targeted to your audience, excluding anything irrelevant or offensive.
Copyright Alan Richardson
About the author:
Alan Richardson is a well-known internet consultant and publisher with http://www.optimalwebservices.com - a Web resource firm in North Easton, Massachusetts, offering free advice and information for web-based small businesses and entrepreneurs.
To read other articles by Alan, click http://www.optimalwebservices.com/articles
To signup for the free 'Optimal Web Services for Small Business' ezine, click http://www.optimalwebservices.com/subscribe
Copyright 2005 Kurma Group When building websites there are two main options: large content site or small mini-sites. Large content sites are normally more "information" focused. Mini-sites, however, normally have one purpose only, to sell. Given...
Affiliate Marketing without a Website: Can it be done?
You want to start an online business, but don't have what it takes to start with your own products. You have the option of starting with affiliate marketing, selling other peoples' products for a commission. Affiliate marketing provides...
Avoid Website Traffic Scams
QUIT WASTING YOUR MONEY ON FUTILE WEBSITE TRAFFIC SCAMS! A Free Report On How To Avoid Getting Ripped Off And How To Get Real Highly Targeted Website Traffic At Little Or No Cost! I was once just like you, searching endlessly for that...
Promote your website using Newsgroups
You may publish this article in your newsletter, on your website, or other publication as long as the article content is not altered and the resource box is included. Add byline with active link. Notification of the use of this article is...
Website Traffic Is Not The Key To Success
Website traffic is deemed the single most important factor when it comes to the success of a website but that statement needs to be qualified. Although it's true that a constant stream of traffic is the lifeblood of a website, the quality of...
The Most Underused Component in Web Site Advertising Web Marketing Series
Perhaps the most powerful component of any Web site sales copy is the use of testimonials. Inserted in your sales copy, unbiased words of praise from satisfied customers have the following potent effect for your prospect. Effective testimonials;
Rationalize your prospect's buying decision Back up the claims you make for your product or service
Vouch for the benefits of your product or service.
However, despite their clout as an influential sales tool, it is amazing how many clients fail to effectively gather and use this precious commodity. Some tips for including this essential component in your future promotions.
· Whenever a great unsolicited testimonial from a customer crosses your desk, contact the customer for permission to use all or part of it in your marketing campaign. And also request a photo.
· Always include the full name, as well as address under the testimonial.
· Be proactive in soliciting testimonials from your customers. Send personal letters or notes to your customer list indicating you are updating your marketing program and would be grateful for comments about what they liked most about your product or service. Phone surveys are also an option. Elicit the reasons they purchased your product, the three features or characteristics they like most about it (and why), and the product's strongest feature, More importantly, ask them how the product or service has most benefited them; e.g. how it saved them time, money or frustration. And of course, solicit any comments
they have on what they would like to see changed.
Note a secondary benefit of such an approach; learning things about your product or service that can be improved or corrected.
· Of course, if you are not receiving testimonials from customers, find out why. The problem is most likely with your product or service. Improve that and the testimonials will come...as well as increased sales!
Sprinkled throughout your sales copy, testimonials provide a compelling reason for purchasing your product or service. A good rule of thumb is; include 1-3 testimonials for each product or service benefit. A collection of testimonials can also be included as a separate stand-alone piece of your promotional package.
Wherever you place them, make sure each testimonial adheres to the four golden rules...
Be specific Stick with one benefit per testimonial Make sure all claims are believable Keep the testimonial targeted to your audience, excluding anything irrelevant or offensive.
Copyright Alan Richardson
About the author:
Alan Richardson is a well-known internet consultant and publisher with http://www.optimalwebservices.com - a Web resource firm in North Easton, Massachusetts, offering free advice and information for web-based small businesses and entrepreneurs.
To read other articles by Alan, click http://www.optimalwebservices.com/articles
To signup for the free 'Optimal Web Services for Small Business' ezine, click http://www.optimalwebservices.com/subscribe
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