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Add 500 Targeted Keywords to Your Site in Three Minutes
How often do you visit the search engines looking for the information that you seek? Twice a week? Every day? According to SearchEngineWatch.com, seven of the top search engines process over 300 million searches a day! Additionally, Search...

Complete Web-Site Optimization For Search Engines (Part 2)
Source code optimization. {title}...{/title} This tag is to be a winner. This is a primary spot to include our keywords for SE spiders, bots or crawlers ("spider" hereafter). {title} tags are the best "dainty dish" for SE spiders....

Get More Web Site Traffic From Search Engines
Considering all of the money you spend on promotion and advertising, wouldn't it be great to build a steady stream of web site traffic from the free search engines? Steady web site traffic from search engines is just...

How to Build A Niche Web Site in 9 Simple Steps
Maybe you’ve been wondering how to go about setting up a niche web site. Well, here’s a quick little article that will show you how to create your very own affiliate web site. Please note: this is the cheat sheet version. There is a lot more...

SITE PROMOTION: BEST WAYS TO PROMOTE A SITE
SITE PROMOTION: BEST WAYS TO PROMOTE A SITE Biologists will say it was the egg, and not the chicken, that came first. Old-time merchants will tell you the horse comes first, followed by the cart. All pursuits in the physical universe,...


Promoting Your Website Offline



Business people spend thousands of dollars promoting their website online. But many of them neglect a simple and basic technique that doesn't cost a thing: Use the materials you already have to advertise your website. Here are some things you can do:

  • Add your URL to all your preprinted materials, including



    • billing statements

    • letterhead

    • business cards

    • brochures

    • fliers

    • print newsletters

    • ads


  • Send out announcements


  • A new or revamped website is a good excuse to send a mailing to customers and prospects.


    Mail out a postcard or flyer announcing your URL. Offer special incentives to people
    who go to the site.


  • Send out special "internet only" special offers with your sale mailings.

  • Or offer a free item, such as a pen or a Tshirt to people who visit the site.


  • Talk about your website.



  • Let people know it's there. Frequently, it's easier to remember a URL than a phone

    number. Tell people they can find your address or phone number on the website (and make sure it's there!)


  • Use it in your ads.

  • Instead of repeating your phone number three times and hoping people listening to your radio ad will memorize it, give your URL.


The advantages of doing these things are many. Not only do you promote your website, you also give your company credibility and visibility. And you give your customers a way to interact with you even when they're not in your shop or office.


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For more ways to promote your website, visit the author's website at Having My Own Website: Getting Traffic

For professional website design and programming, please visit Aunt Reenee's Websites
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About the Author

Web developer and President of Aunt Reenee's Websites, Irene Herz is the author of a Free Guide to Setting up a Website

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