Providing reliable dedicated servers, colocation of servers and reliable hosting since 1995.
Fresh Articles:
Internet Marketing
SEO
PPC Marketing
Web Hosting
Web site Design
Internet Marketing
Site Promotion
Ebay Auction Selling Secrets - Using Ebay to Launch Your Very Own Highly Successful Website
Launching your very own successful website is the dream of many people worldwide because it is a new way to make money and be employed by oneself with little overhead. So, once you have your website you will need traffic to make it successful. The...
How To Get Free Web Site Traffic
Copyright 2005 East Tech LLC There are many ways to get free web site traffic to your website or business promotion. One of the best ways is the use of free traffic exchanges. These exchanges allow you to submit your website into the...
How to Optimize Your Website for Both Google & Inktomi
The search engine environment continues to evolve rapidly, easily outpacing the ability of consumers and SEO practitioners to quickly adapt to the new landscape. With the ascension of Inktomi to the level of importance that until recently was held...
Raise Your Website Traffic with RSS - Blogs and YAHOO! Part 1.
It is the trend du jour. They are the subject of pundit press, guru glare, and is ready for mainstream adoption. RSS feeds and their communication kin the blog -- are bandied about as the next big thing. Everywhere you look there are articles and...
Visitors for Replicate Site Owners
Ah, Hah ! You've just found the Greatest Opportunity of the century. It's a new affiliate business that offers top commission, free autoresponders, and of course your very own free replicated Website. (or page) You have been told that all you have...
Copyright 2005 Peter Tarrida del Marmol
When we are talking about search engine ranking, the first thing you need to think about is the market place. Many people ask themselves, how many keywords should I put in my anchor text? What is the keyword density that I should have on my page? Should I use 300 words on my copy or should I use 500 words? Can I use flash? How many keywords should I put in my "alt" text? Etc...
Here is a general statement: magic numbers do not exist. The most important thing you can understand as a search engine optimization expert is the following: algorithms change. Just when you think you understand what is going to make you number one for a search phrase in a search engine, something could change, and you might have to spend months or years trying to find out the engineering of the algorithm again.
It is better not to try to reverse engineer the algorithm and do something much easier instead, observe your competitors. All you need to do is to understand what elements are your competitors using that are making them rank on the top positions.
Let's see what those things are:
- Number and quality of inbound links pointing to your site - Keyword density - Fresh content
The first thing to observe from your competitor's sites is their back link index. This means the number of sites that have a link pointing to their website. You can easily measure it by going to Google and type: "link://www.yourcompetitorssite.com". But it would be a mistake to do this only on Google, as Google discriminates sites much more than other search engines. Yahoo and MSN are much more accurate for measuring the back link index.
Part of the observation should be not only what the links say, but where the links come from. Think on what is the category where those links come from. If you start to see a recurring pattern, you should start actively searching for links coming from that category.
Some marketers use special software for robotic content creation. They generate thousands of pages with links pointing to their sites. This practice can be dangerous, as Google may penalize unnatural linking or violations of their terms of service. And
what happens is that those links do not look natural. One day one site may have 50 links and the following day have 2.050 links, which all say the same thing and come from the same IP address.
If you understand how to observe, this will never happen to you. You will learn how to look at your competitors, and observe how they are getting linked to.
The second thing you need to observe is the keyword density of your competitors. How many times should we repeat our main keyword? In which part of the web page should our main keywords be mentioned? There is no magic number, again it's all about observing and measuring against your competitors. But what should we measure?
- Meta tags - Alt tags - Titles - Names of the images on the page - Highlights: h1, h2, h3... - Frequency and position of the keywords on the body text
Each one of these items should be measured independently. There are tools to run keyword density against your competitors. If you run them against the top 3 or 5 sites, you may start to understand the secrets of top rankings.
Again, your keyword density needs to look natural; otherwise you may fail in over optimization. This is when you use keywords too often or too early. If you look unnatural, your page ranks will suffer as a result.
The key to success is to understand what Google likes about their top 5 pages, and to apply this to your own website promotion.
The last thing to observe is how much fresh content do the top sites have. If they have many articles and they are continuously adding new content to their sites, then it is clear that the search engines like content and are ranking better those sites which have more and more updated information.
People that surf the web are usually searching for information, so content is the "fuel" of internet traffic. If you want to attract many potential customers to your site, then you need to make sure that you provide enough content which is relevant to their interests.
About the author:
Peter Tarrida del Mármol uses special software tools to observe competition and increase search engine rankings. To learn more go to: http://www.auctionearnings.com/seoelite
Launching your very own successful website is the dream of many people worldwide because it is a new way to make money and be employed by oneself with little overhead. So, once you have your website you will need traffic to make it successful. The...
How To Get Free Web Site Traffic
Copyright 2005 East Tech LLC There are many ways to get free web site traffic to your website or business promotion. One of the best ways is the use of free traffic exchanges. These exchanges allow you to submit your website into the...
How to Optimize Your Website for Both Google & Inktomi
The search engine environment continues to evolve rapidly, easily outpacing the ability of consumers and SEO practitioners to quickly adapt to the new landscape. With the ascension of Inktomi to the level of importance that until recently was held...
Raise Your Website Traffic with RSS - Blogs and YAHOO! Part 1.
It is the trend du jour. They are the subject of pundit press, guru glare, and is ready for mainstream adoption. RSS feeds and their communication kin the blog -- are bandied about as the next big thing. Everywhere you look there are articles and...
Visitors for Replicate Site Owners
Ah, Hah ! You've just found the Greatest Opportunity of the century. It's a new affiliate business that offers top commission, free autoresponders, and of course your very own free replicated Website. (or page) You have been told that all you have...
Keys to Increase Your Website Search Engine Ranking
Copyright 2005 Peter Tarrida del Marmol
When we are talking about search engine ranking, the first thing you need to think about is the market place. Many people ask themselves, how many keywords should I put in my anchor text? What is the keyword density that I should have on my page? Should I use 300 words on my copy or should I use 500 words? Can I use flash? How many keywords should I put in my "alt" text? Etc...
Here is a general statement: magic numbers do not exist. The most important thing you can understand as a search engine optimization expert is the following: algorithms change. Just when you think you understand what is going to make you number one for a search phrase in a search engine, something could change, and you might have to spend months or years trying to find out the engineering of the algorithm again.
It is better not to try to reverse engineer the algorithm and do something much easier instead, observe your competitors. All you need to do is to understand what elements are your competitors using that are making them rank on the top positions.
Let's see what those things are:
- Number and quality of inbound links pointing to your site - Keyword density - Fresh content
The first thing to observe from your competitor's sites is their back link index. This means the number of sites that have a link pointing to their website. You can easily measure it by going to Google and type: "link://www.yourcompetitorssite.com". But it would be a mistake to do this only on Google, as Google discriminates sites much more than other search engines. Yahoo and MSN are much more accurate for measuring the back link index.
Part of the observation should be not only what the links say, but where the links come from. Think on what is the category where those links come from. If you start to see a recurring pattern, you should start actively searching for links coming from that category.
Some marketers use special software for robotic content creation. They generate thousands of pages with links pointing to their sites. This practice can be dangerous, as Google may penalize unnatural linking or violations of their terms of service. And
what happens is that those links do not look natural. One day one site may have 50 links and the following day have 2.050 links, which all say the same thing and come from the same IP address.
If you understand how to observe, this will never happen to you. You will learn how to look at your competitors, and observe how they are getting linked to.
The second thing you need to observe is the keyword density of your competitors. How many times should we repeat our main keyword? In which part of the web page should our main keywords be mentioned? There is no magic number, again it's all about observing and measuring against your competitors. But what should we measure?
- Meta tags - Alt tags - Titles - Names of the images on the page - Highlights: h1, h2, h3... - Frequency and position of the keywords on the body text
Each one of these items should be measured independently. There are tools to run keyword density against your competitors. If you run them against the top 3 or 5 sites, you may start to understand the secrets of top rankings.
Again, your keyword density needs to look natural; otherwise you may fail in over optimization. This is when you use keywords too often or too early. If you look unnatural, your page ranks will suffer as a result.
The key to success is to understand what Google likes about their top 5 pages, and to apply this to your own website promotion.
The last thing to observe is how much fresh content do the top sites have. If they have many articles and they are continuously adding new content to their sites, then it is clear that the search engines like content and are ranking better those sites which have more and more updated information.
People that surf the web are usually searching for information, so content is the "fuel" of internet traffic. If you want to attract many potential customers to your site, then you need to make sure that you provide enough content which is relevant to their interests.
About the author:
Peter Tarrida del Mármol uses special software tools to observe competition and increase search engine rankings. To learn more go to: http://www.auctionearnings.com/seoelite
The ideal starting point for reliability in our 24 X 7 manned Data Facility for your dedicated server.