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Auto-Pilot Link Building Strategy for Content-Sites
OK, this is what I consider a very effective method to get people to link to you without you having to ask them to do so. The best part is that, people will link to you for your most targeted keyword. I happen to discover this method after seeing...
How to Build a 1,000-Page Content Site in Mere Seconds!
How to Build a 1,000-Page Content Site in Mere Seconds! Building an affiliate web site that sells between 5 and 20 products is relatively quick and easy to accomplish. An experienced webmaster can put a site like 101Date.com, which has...
Ten Free Ways to Promote Your Site
1. Free Publicity. You can create a dynamic, free press release at the following sites: http://www.openpress.com http://www.prweb.com http://www.prfree.com 2. Free Tools to Make Your Website Sticky. Want to...
The Most Beneficial and Most Under-Used Web Site Promotion Tool
The Most Beneficial and Most Under-Used Web Site Promotion Tool By: Rich Brunelle Of all the methods of Web Site Promotion, the Press Release is by far the most beneficial tool available. It is also one of the least used tools. When thinking of Web...
What Is Link Popularity And How Can I Increase This On My Website?
Gauging link popularity is a practice that most search engines use when they rank sites for specific keywords and phrases. In order to keep their clients happy, search engines are always developing ways to make their results more relevant. In the...
One of the things that many people overlook when building a new website is keywords. I have to admit, I did exactly the same thing myself when I started out. You can build the flashiest, most professional looking website, with lots of great content, but if you don't think about keywords first your website is most likely to be doomed for failure - at least as far as search engines are concerned.
Visitors from search engines are the most targeted types of visitor that you could hope for. What you need to do is find out which keywords these people are using when they search in Google, Yahoo or MSN and ensure that your web page(s) are optimized for these keywords.
When researching your keywords you need to make sure that you
1.Choose keywords that people are actually searching for. Don’t optimize your site for keywords that people rarely search on.
2.Choose keywords that are not too highly competitive - unless you're an SEO whiz that is
If you keep these two goals in mind when choosing keywords you will have the best chance possible of rising to the lofty heights of the search engine results pages.
So, what's the best way to do keyword research? I've tried many different tools, but my favorite by is Wordtracker. You can sign up for a free trial of Wordtracker but if you’re serious about your keyword research consider using the full version as it allows you to select unlimited keywords and includes results from 8 different search engines, 3 different directories and 4 different pay per click engines, compared to 1 search engine and 30 keywords in the trial version.
Once you're logged into Wordtracker I recommend using the "Keyword Universe" to brainstorm for keywords. You just need to type in any keywords related to your area of interest and then use the built in thesaurus to find related keywords and synonyms. For example if I enter the keywords "internet marketing" Wordtracker returns 300 related keywords including "web site marketing", "promotion" and "online marketing".
Wordtracker then allows me to view a list of all the keyword searches that have included my keyword phrase. If I click on "web site marketing" Wordtracker returns 118 rows of keywords that include that phrase, for example "web site marketing", "web site marketing strategy", "web site online marketing" and more.
If I like the look of these keywords I can just add them to my basket and continue choosing keywords until I have 100s of keywords. For this example I'll just add the 118 results to my basket and continue on to Wordtracker’s "Competition Analysis".
At the competition analysis phase I have a number of search engines, directories and pay per click engines to choose from. I can choose a maximum of two search engines, but for speed I normally
tend to just go for Google, since it represents 35% of all searches. I can always go back later and look at other search engines if I have a good set of keywords.
Now the interesting part begins…
Wordtracker returns me a table with the first 100 keywords from my earlier keyword selection. The keywords are displayed in order of "KEI", which means "Keyword Effectiveness Index". This is a measure to allow you to quickly identify which keywords are likely to give you the best results. Keywords with high KEIs are the best targets as these represent keywords with a combination of a high number of searches and a low amount of competing websites.
Other important statistics provided by Wordtracker are:
24 Hours – The predicted amount of traffic for a single day, for this search engine only (Google in this case)
Competing - The number of competing websites for this keyword phrase.
Here's an example of two of the results returned from my "marketing web site" search:
Example 1
"marketing web site design"
KEI - 54.256
Count - 46
24Hrs - 17
Competing - 39
Example 2
"web site marketing"
KEI - 0.256
Count - 505
24Hrs - 171
Competing - 998000
You can see from these examples that the most popular keyword phrase here is "web site marketing", with approximately 171 searches in Google every 24 hours. However, this keyword phrase has almost a million competing websites, so if you decided to target this you would have a long hard slog to get on the first page of the search results.
In this example, my preference would be to choose the "Marketing web site design" phrase. Although there are 10 times less searches on Google per day for this keyword phrase, there are only 39 competing websites. So the chances are that I can get onto the first page of search results very quickly. I could also combine this keyword phrase with a few others from my research to build up the number of visitors to my site.
Once you have finished researching and have a good keyword list, ensure that add your keywords to
- the page title
- the h1 and h2 tags
- the image alt tags
- the keyword meta tags
- the copy itself
Also make sure that you include the keywords in the anchor text when you are linking to your site from another site.
Going through this exercise of choosing keywords each time you set up a new website or create a new webpage will ensure that you have the best chance of getting targeted search engine visitors.
OK, this is what I consider a very effective method to get people to link to you without you having to ask them to do so. The best part is that, people will link to you for your most targeted keyword. I happen to discover this method after seeing...
How to Build a 1,000-Page Content Site in Mere Seconds!
How to Build a 1,000-Page Content Site in Mere Seconds! Building an affiliate web site that sells between 5 and 20 products is relatively quick and easy to accomplish. An experienced webmaster can put a site like 101Date.com, which has...
Ten Free Ways to Promote Your Site
1. Free Publicity. You can create a dynamic, free press release at the following sites: http://www.openpress.com http://www.prweb.com http://www.prfree.com 2. Free Tools to Make Your Website Sticky. Want to...
The Most Beneficial and Most Under-Used Web Site Promotion Tool
The Most Beneficial and Most Under-Used Web Site Promotion Tool By: Rich Brunelle Of all the methods of Web Site Promotion, the Press Release is by far the most beneficial tool available. It is also one of the least used tools. When thinking of Web...
What Is Link Popularity And How Can I Increase This On My Website?
Gauging link popularity is a practice that most search engines use when they rank sites for specific keywords and phrases. In order to keep their clients happy, search engines are always developing ways to make their results more relevant. In the...
Is your Website Doomed for Failure Before you've Built it?
One of the things that many people overlook when building a new website is keywords. I have to admit, I did exactly the same thing myself when I started out. You can build the flashiest, most professional looking website, with lots of great content, but if you don't think about keywords first your website is most likely to be doomed for failure - at least as far as search engines are concerned.
Visitors from search engines are the most targeted types of visitor that you could hope for. What you need to do is find out which keywords these people are using when they search in Google, Yahoo or MSN and ensure that your web page(s) are optimized for these keywords.
When researching your keywords you need to make sure that you
1.Choose keywords that people are actually searching for. Don’t optimize your site for keywords that people rarely search on.
2.Choose keywords that are not too highly competitive - unless you're an SEO whiz that is
If you keep these two goals in mind when choosing keywords you will have the best chance possible of rising to the lofty heights of the search engine results pages.
So, what's the best way to do keyword research? I've tried many different tools, but my favorite by is Wordtracker. You can sign up for a free trial of Wordtracker but if you’re serious about your keyword research consider using the full version as it allows you to select unlimited keywords and includes results from 8 different search engines, 3 different directories and 4 different pay per click engines, compared to 1 search engine and 30 keywords in the trial version.
Once you're logged into Wordtracker I recommend using the "Keyword Universe" to brainstorm for keywords. You just need to type in any keywords related to your area of interest and then use the built in thesaurus to find related keywords and synonyms. For example if I enter the keywords "internet marketing" Wordtracker returns 300 related keywords including "web site marketing", "promotion" and "online marketing".
Wordtracker then allows me to view a list of all the keyword searches that have included my keyword phrase. If I click on "web site marketing" Wordtracker returns 118 rows of keywords that include that phrase, for example "web site marketing", "web site marketing strategy", "web site online marketing" and more.
If I like the look of these keywords I can just add them to my basket and continue choosing keywords until I have 100s of keywords. For this example I'll just add the 118 results to my basket and continue on to Wordtracker’s "Competition Analysis".
At the competition analysis phase I have a number of search engines, directories and pay per click engines to choose from. I can choose a maximum of two search engines, but for speed I normally
tend to just go for Google, since it represents 35% of all searches. I can always go back later and look at other search engines if I have a good set of keywords.
Now the interesting part begins…
Wordtracker returns me a table with the first 100 keywords from my earlier keyword selection. The keywords are displayed in order of "KEI", which means "Keyword Effectiveness Index". This is a measure to allow you to quickly identify which keywords are likely to give you the best results. Keywords with high KEIs are the best targets as these represent keywords with a combination of a high number of searches and a low amount of competing websites.
Other important statistics provided by Wordtracker are:
24 Hours – The predicted amount of traffic for a single day, for this search engine only (Google in this case)
Competing - The number of competing websites for this keyword phrase.
Here's an example of two of the results returned from my "marketing web site" search:
Example 1
"marketing web site design"
KEI - 54.256
Count - 46
24Hrs - 17
Competing - 39
Example 2
"web site marketing"
KEI - 0.256
Count - 505
24Hrs - 171
Competing - 998000
You can see from these examples that the most popular keyword phrase here is "web site marketing", with approximately 171 searches in Google every 24 hours. However, this keyword phrase has almost a million competing websites, so if you decided to target this you would have a long hard slog to get on the first page of the search results.
In this example, my preference would be to choose the "Marketing web site design" phrase. Although there are 10 times less searches on Google per day for this keyword phrase, there are only 39 competing websites. So the chances are that I can get onto the first page of search results very quickly. I could also combine this keyword phrase with a few others from my research to build up the number of visitors to my site.
Once you have finished researching and have a good keyword list, ensure that add your keywords to
- the page title
- the h1 and h2 tags
- the image alt tags
- the keyword meta tags
- the copy itself
Also make sure that you include the keywords in the anchor text when you are linking to your site from another site.
Going through this exercise of choosing keywords each time you set up a new website or create a new webpage will ensure that you have the best chance of getting targeted search engine visitors.
About the Author
Suzanne Morrison is the webmaster of Starting an Internet Business Visit her guide to Internet Marketing Promotion and Advertising to learn about more ways to promote your website
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