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Create a 1 page Micro Site or a 12 page Theme Based Minisite
Does this minisite thing confuse you ? Create a 1 page minisite or a huge 12 page content site ? What to do and more importantly how to do it ? Before getting started you need to know the basics... 1. Micro site is a 1 page...
Five Reasons Why Good Content Is The Heart Of Every Site
Most probably, you have been using the Internet for many years now. Tell me, why do you visit the sites you frequent? Certainly, the answers would be varied. Some of you would say that it’s because of the constantly updated news that those...
HOW AND WHERE TO USE VIRAL MARKETING TOOLS TO PROMOTE YOUR WEB SITES
HOW AND WHERE TO USE VIRAL MARKETING TOOLS TO PROMOTE YOUR WEB SITES Inaddition to search engines marketing,email marketing,offline and online marketing, another very good but essential way marketing your web sites is the Viral marketing systems,I...
Is your site ready to face the New Year?
As we look back at another year, and forward to another, there’s time to reflect on how our websites performed in the last year and decide on what improvements need to be made for the New Year ahead. This is the first part of a two-part article...
Keep Your Web Site Content Relevant
Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this...
Nathan Lynch of (www.SuperAffiliateCash.com)
interviews Harvey Segal, owner of "The Ad
Tracking Guide" (www.ad-tracking.com)
One of the hottest ways to market on the net
right now is to create what is called a mini
site. Usually one or more pages focused on
one theme. Harvey Segal of Ad-tracking.com
reveals some of his hard hitting secrets to
affiliate success.
[Nathan] Harvey, I think the name gives it
away but can you tell us about your mini
site ad-tracking.com
[Harvey] Well Nathan, I think you've stumbled
on tip number one. You need a domain name which
is descriptive, so that people know immediately
what the site is about, is memorable so they
can recall it later, and contains keywords which
will improve the rankings in the search engines.
The site describes how ad tracking programs work,
how they differ, what to look for and provides
product reviews.
[Nathan] What made you build this site?
[Harvey] A combination of two factors. When the
first ad tracker appeared about two years ago
I found it absolutely indispensable but later
discovered by chance that better and cheaper
versions were available. So I searched around
to see if there was a guide to these products
but could not find one.
At the same time the marketing experts were
advising us that niche sites (i.e sites with
a narrow focus) were the way forward and that
search engines would favor sites with a common
theme running throughout.
Suddenly it struck me: if I wanted a guide I'd
have to write it myself. And so the site
started up - around March 2001.
[Nathan] How does the site earn you profit?
Is it through banner advertising, getting
subscribers, or any other methods?
[Harvey] Nathan I've never clicked on a banner
in my life, so there's no way I would use them.
There's no advertising at the site and I don't
even have links to the newsletter at my main
marketing site. I don't want to distract the
visitor from the goal of the site which is to
purchase an ad tracker, whereby I receive
affiliate commission.
[Nathan] Well I did think that was the plan but
I could not see the usual affiliate links even
when I placed the mouse on the links. Where are
they?
[Harvey] I expected that the author of the
Affiliate Success Blueprint would ask that! The
links are there all right, but with a few simple
HTML tags, onmouseover and onmouseout, you can
conceal them. You can check out the source code
to see how this is done. It's just that some
people are put off by affiliate links or remove
the agent code at the end which unfairly undoes
the hard work of the affiliate in bringing them
to the site.
[Nathan] I found the site very easy to navigate
and uncluttered. I'm fascinated by the way you
lead the reader through the site. Did you base
this style on any other site?
[Harvey} I'm always on the lookout for good
ideas and I file them away for future use.
I continually modify the site to improve its
readability which is so important. It's often
a matter of balance whether to have a very long
page or a few shorter pages. There's no right
or wrong way.
As you can see I just have five pages, starting
with a short introduction of why you need a
tracker then moving on to a brief explanation
of how it works.
I don't want to deter the reader with anything
complex at this point. By now he may be
interested so on the third page I can let rip
with my "23 ways to use an ad tracker".
There's another reason for this page. I can use
the Url in a signature or an ad, such as:
Discover 23 unique ways to use an ad tracker.
By now I should have an enthusiastic prospect
but before moving to the final product review
page I have a page of advice on how to choose
a tracker and here's that appropriate place < bringing you plenty traffic ?
[Harvey] They bring a steady flow but not
excessive. The problem is that the keywords
"ad tracking" or "ad trackers" are not highly
searched terms: possibly because these tools
are not yet widely known. However with the
directory entries it helps to create a well
constructed description using other terms.
For example the Yahoo entry says
Ad Tracking Guide: reviews advertising tracker
programs and their usage in campaign management
affiliate marketing and classified advertising
So I also get hits from searches on "classified
advertising" for example.
[Nathan] So what are your other sources
of traffic?
[Harvey] Well here's the real surprise
Nathan.
I found that other sites are linking to mine
even though I have not requested them !
[Nathan] What is the reason for this - and how
did you find out?
[Harvey] They do this in order to give their
own readers a useful resource. I find these out
by examining my site logs, which tell me from
where visitors have come, and by using the
backward linking feature in the search engines.
Many of these links are from directory sites of
resources.
But I have found links from personal sites
listing it as one of their favorites, and even
a site in another language.
Another example: Allan Gardyne writing in his
famous Associate Programs Newsletter advised.
"If you decide to stick with Internet marketing,
I strongly urge you to NARROW your focus. An
example of a marketing site with a narrow
niche is Harvey Segal's www.ad-tracking.com
(Type "ad tracking" into Google and you'll see
he has No.1 spot.)
And also of course, just to show how word gets
around, you have kindly offered to interview me
Nathan for your newsletter.
I'll also mention what is the quickest way to
get word out about your product. By contributing
to the online discussion forums and providing
useful answers to other readers' problems and
putting your Url in your signature. And when the
questions are about any aspect of ad tracking
it's easy for me to retain a neutral stance and
simply point readers to the "Ad Tracking Guide"
as opposed to a particular tracker with a
blatant affiliate link.
[Nathan] Now with all this traffic coming I
expect sales have been booming.
[Harvey] Well there's two parts to a successful
web site. Getting targeted traffic and then
converting this to sales. You need both. Lots
of traffic does not necessarily mean lots of
sales. And at the start sales were few.
[Nathan] Why was this ?
[Harvey] Well I built my site on the principle
that it would be unbiased and without hype. And
I think that has definitely been a positive
factor in getting link popularity and good
tributes.
But it was clear that I needed some form of
incitement to get my visitor to the point of
sale.
So I tested out little changes, spicing up my
sales web copy, for example with an opening
statement "You are about to discover one of
the most powerful marketing tools to be found
on the Net"
[Nathan] And did that do the trick ?
[Harvey] It made little difference, so next I
decided to abandon neutrality and pick a
particular product, the one I personally use,
as a recommended purchase.
[Nathan] Well a recommendation from the man who
created the Ad Tracking Guide must surely have
turned the balance.
[Harvey] Wrong again !
[Nathan] That must have been very frustrating
for you because I know from our conversations
that you an ad tracker enthusiast, using them
all over your sites, ebooks, forum postings
and the like.
[Harvey] That's it Nathan. You've hit the nail
on the head. I needed to explain exactly why I
was so enthusiastic about that product and how
and where I used it.
So I added "Click HERE to read a special review
on why this is our number one choice" which led
to a new page with a detailed explanation so
that readers could see real proof of how it
works for me.
And bingo. Sales soared from that day.
[Nathan] That's a great tip for all site owners.
I find a personal recommendation more convincing
than any other factor.
I see you have multiple sites with entirely
different content and yet you link to them from
this one. Why would you want to do that ?
[Harvey] These are the one page minisites I
mentioned before. Actually they are not strictly
one page. You need a few more pages to get a
decent ranking so it's an idea to fill the with this
I would not have a big general Internet marketing
site as I have with www.supertips.com. So I have
converted the home page to a discussion about. . .
minisites !
[Nathan] Harvey it's been great hearing about
your site and especially those tips you keep
giving us.
Does this minisite thing confuse you ? Create a 1 page minisite or a huge 12 page content site ? What to do and more importantly how to do it ? Before getting started you need to know the basics... 1. Micro site is a 1 page...
Five Reasons Why Good Content Is The Heart Of Every Site
Most probably, you have been using the Internet for many years now. Tell me, why do you visit the sites you frequent? Certainly, the answers would be varied. Some of you would say that it’s because of the constantly updated news that those...
HOW AND WHERE TO USE VIRAL MARKETING TOOLS TO PROMOTE YOUR WEB SITES
HOW AND WHERE TO USE VIRAL MARKETING TOOLS TO PROMOTE YOUR WEB SITES Inaddition to search engines marketing,email marketing,offline and online marketing, another very good but essential way marketing your web sites is the Viral marketing systems,I...
Is your site ready to face the New Year?
As we look back at another year, and forward to another, there’s time to reflect on how our websites performed in the last year and decide on what improvements need to be made for the New Year ahead. This is the first part of a two-part article...
Keep Your Web Site Content Relevant
Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this...
How to Create a Successful Mini-site: Discover Insider Tips From A Marketing Expert
Nathan Lynch of (www.SuperAffiliateCash.com)
interviews Harvey Segal, owner of "The Ad
Tracking Guide" (www.ad-tracking.com)
One of the hottest ways to market on the net
right now is to create what is called a mini
site. Usually one or more pages focused on
one theme. Harvey Segal of Ad-tracking.com
reveals some of his hard hitting secrets to
affiliate success.
[Nathan] Harvey, I think the name gives it
away but can you tell us about your mini
site ad-tracking.com
[Harvey] Well Nathan, I think you've stumbled
on tip number one. You need a domain name which
is descriptive, so that people know immediately
what the site is about, is memorable so they
can recall it later, and contains keywords which
will improve the rankings in the search engines.
The site describes how ad tracking programs work,
how they differ, what to look for and provides
product reviews.
[Nathan] What made you build this site?
[Harvey] A combination of two factors. When the
first ad tracker appeared about two years ago
I found it absolutely indispensable but later
discovered by chance that better and cheaper
versions were available. So I searched around
to see if there was a guide to these products
but could not find one.
At the same time the marketing experts were
advising us that niche sites (i.e sites with
a narrow focus) were the way forward and that
search engines would favor sites with a common
theme running throughout.
Suddenly it struck me: if I wanted a guide I'd
have to write it myself. And so the site
started up - around March 2001.
[Nathan] How does the site earn you profit?
Is it through banner advertising, getting
subscribers, or any other methods?
[Harvey] Nathan I've never clicked on a banner
in my life, so there's no way I would use them.
There's no advertising at the site and I don't
even have links to the newsletter at my main
marketing site. I don't want to distract the
visitor from the goal of the site which is to
purchase an ad tracker, whereby I receive
affiliate commission.
[Nathan] Well I did think that was the plan but
I could not see the usual affiliate links even
when I placed the mouse on the links. Where are
they?
[Harvey] I expected that the author of the
Affiliate Success Blueprint would ask that! The
links are there all right, but with a few simple
HTML tags, onmouseover and onmouseout, you can
conceal them. You can check out the source code
to see how this is done. It's just that some
people are put off by affiliate links or remove
the agent code at the end which unfairly undoes
the hard work of the affiliate in bringing them
to the site.
[Nathan] I found the site very easy to navigate
and uncluttered. I'm fascinated by the way you
lead the reader through the site. Did you base
this style on any other site?
[Harvey} I'm always on the lookout for good
ideas and I file them away for future use.
I continually modify the site to improve its
readability which is so important. It's often
a matter of balance whether to have a very long
page or a few shorter pages. There's no right
or wrong way.
As you can see I just have five pages, starting
with a short introduction of why you need a
tracker then moving on to a brief explanation
of how it works.
I don't want to deter the reader with anything
complex at this point. By now he may be
interested so on the third page I can let rip
with my "23 ways to use an ad tracker".
There's another reason for this page. I can use
the Url in a signature or an ad, such as:
Discover 23 unique ways to use an ad tracker.
By now I should have an enthusiastic prospect
but before moving to the final product review
page I have a page of advice on how to choose
a tracker and here's that appropriate place < bringing you plenty traffic ?
[Harvey] They bring a steady flow but not
excessive. The problem is that the keywords
"ad tracking" or "ad trackers" are not highly
searched terms: possibly because these tools
are not yet widely known. However with the
directory entries it helps to create a well
constructed description using other terms.
For example the Yahoo entry says
Ad Tracking Guide: reviews advertising tracker
programs and their usage in campaign management
affiliate marketing and classified advertising
So I also get hits from searches on "classified
advertising" for example.
[Nathan] So what are your other sources
of traffic?
[Harvey] Well here's the real surprise
Nathan.
I found that other sites are linking to mine
even though I have not requested them !
[Nathan] What is the reason for this - and how
did you find out?
[Harvey] They do this in order to give their
own readers a useful resource. I find these out
by examining my site logs, which tell me from
where visitors have come, and by using the
backward linking feature in the search engines.
Many of these links are from directory sites of
resources.
But I have found links from personal sites
listing it as one of their favorites, and even
a site in another language.
Another example: Allan Gardyne writing in his
famous Associate Programs Newsletter advised.
"If you decide to stick with Internet marketing,
I strongly urge you to NARROW your focus. An
example of a marketing site with a narrow
niche is Harvey Segal's www.ad-tracking.com
(Type "ad tracking" into Google and you'll see
he has No.1 spot.)
And also of course, just to show how word gets
around, you have kindly offered to interview me
Nathan for your newsletter.
I'll also mention what is the quickest way to
get word out about your product. By contributing
to the online discussion forums and providing
useful answers to other readers' problems and
putting your Url in your signature. And when the
questions are about any aspect of ad tracking
it's easy for me to retain a neutral stance and
simply point readers to the "Ad Tracking Guide"
as opposed to a particular tracker with a
blatant affiliate link.
[Nathan] Now with all this traffic coming I
expect sales have been booming.
[Harvey] Well there's two parts to a successful
web site. Getting targeted traffic and then
converting this to sales. You need both. Lots
of traffic does not necessarily mean lots of
sales. And at the start sales were few.
[Nathan] Why was this ?
[Harvey] Well I built my site on the principle
that it would be unbiased and without hype. And
I think that has definitely been a positive
factor in getting link popularity and good
tributes.
But it was clear that I needed some form of
incitement to get my visitor to the point of
sale.
So I tested out little changes, spicing up my
sales web copy, for example with an opening
statement "You are about to discover one of
the most powerful marketing tools to be found
on the Net"
[Nathan] And did that do the trick ?
[Harvey] It made little difference, so next I
decided to abandon neutrality and pick a
particular product, the one I personally use,
as a recommended purchase.
[Nathan] Well a recommendation from the man who
created the Ad Tracking Guide must surely have
turned the balance.
[Harvey] Wrong again !
[Nathan] That must have been very frustrating
for you because I know from our conversations
that you an ad tracker enthusiast, using them
all over your sites, ebooks, forum postings
and the like.
[Harvey] That's it Nathan. You've hit the nail
on the head. I needed to explain exactly why I
was so enthusiastic about that product and how
and where I used it.
So I added "Click HERE to read a special review
on why this is our number one choice" which led
to a new page with a detailed explanation so
that readers could see real proof of how it
works for me.
And bingo. Sales soared from that day.
[Nathan] That's a great tip for all site owners.
I find a personal recommendation more convincing
than any other factor.
I see you have multiple sites with entirely
different content and yet you link to them from
this one. Why would you want to do that ?
[Harvey] These are the one page minisites I
mentioned before. Actually they are not strictly
one page. You need a few more pages to get a
decent ranking so it's an idea to fill the with this
I would not have a big general Internet marketing
site as I have with www.supertips.com. So I have
converted the home page to a discussion about. . .
minisites !
[Nathan] Harvey it's been great hearing about
your site and especially those tips you keep
giving us.
About the Author
Nathan Lynch is an affiliate program
specialist and author of a new ebook called
"Affiliate Success Blueprint." This great
new book offers insight and advice to the
newbie and veteran alike on topics such as
choosing profitable affiliate programs,
setting up minisites and writing great
classified ads. To find out more click
here. http://www.superaffiliatecash.com
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