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The Power Is In The Pipes: How To Get Maximum Leverage From Your Website
What is the most important part of your online business? Many people would say: "my website". And that’s understandable – it’s the most visible part of an internet business. But the real power in your online business is email....
Using Graphic Design on Your Website
Copyright 2005 Andrew Eaton Almost everything is available on the web… products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you’re promoting, there’s a never-ending supply of prospects and...
Web Hosting for E-Commerce Sites
If you're going to pursue an e-commerce site, hosting is going to be an issue. Here's a primer on web hosting for your site. E-commerce web hosting is the technology of storing, servicing and maintaining files for one or more web sites...
Website Submission to Open Directory Project - DMOZ
Why is it important to get listed in the DMOZ Directory? DMOZ is a popular free open source search directory edited by human volunteers. With a PageRank™ of 9, it should be on your priority list when it comes time for site submission to...
You Have More Web Sites Than You Think You Have: The Importance of Deep Submission
If I ask you how many web sites do you have? You may say “One, yes it is www.mycompany.com “ or “two” in case you have a second organization or company. When I first began promoting my web sites I was, like most people,...
Reason No. 1 - It Takes Too Long.
There are simply not enough hours in the day for you to do your day job, keep abreast of all the changes in the internet marketing industry, track the progress of your website and make constant amendments and adjustments to your online marketing strategy.
The good news is - you have a choice. You can either give up your day job and become a website marketing expert or you can get the experts in to promote your website for you.
Reason No. 2 - The "I Can Use A Calculator So I Don't Need An Accountant" Myth..
Unfortunately, the very accessibility of the web means there are people who feel that just by reading a few articles, magazines and browsing around for a few hours a week they will be able to attain enough knowledge to take on the experts at website marketing. It just won't happen.
There are lots of reputable businesses out there that have done nothing else for years apart from study the best and most effective ways to market a website online. Do you really think it will be worth your while taking them on or trying to learn even a fraction of the knowledge they have? Forget it! Focus on what you’re best in and outsource everything else. It’s a winning formula.
Reason No. 3 -
You Are Too Close To Your Business
And quite rightly so. But unfortunately you will approach marketing your website from a biased angle looking only at options which fit your perception of your business. Getting an external expert or company to market your website means they are coming at it from an independent point of view which brings a fresh and non-biased eye to proceedings.
Reason No. 3.5 – Did You Know? It Takes 10,000 Hours To Become An Expert At Anything. Can You Spare That Kind Of Time Away From Your Business?
You will be learning as you go along. Every day will certainly be full of surprises and new lessons but why start with a blank page when companies like mine already have nearly ten years' experience under our belts?
Why try to learn all this yourself when there are companies out there who can help you? Companies that have already tried and tested the best ways, made the mistakes and learned the hard way so that you don't have to head down those dead-ends and pitfalls.
What is the most important part of your online business? Many people would say: "my website". And that’s understandable – it’s the most visible part of an internet business. But the real power in your online business is email....
Using Graphic Design on Your Website
Copyright 2005 Andrew Eaton Almost everything is available on the web… products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you’re promoting, there’s a never-ending supply of prospects and...
Web Hosting for E-Commerce Sites
If you're going to pursue an e-commerce site, hosting is going to be an issue. Here's a primer on web hosting for your site. E-commerce web hosting is the technology of storing, servicing and maintaining files for one or more web sites...
Website Submission to Open Directory Project - DMOZ
Why is it important to get listed in the DMOZ Directory? DMOZ is a popular free open source search directory edited by human volunteers. With a PageRank™ of 9, it should be on your priority list when it comes time for site submission to...
You Have More Web Sites Than You Think You Have: The Importance of Deep Submission
If I ask you how many web sites do you have? You may say “One, yes it is www.mycompany.com “ or “two” in case you have a second organization or company. When I first began promoting my web sites I was, like most people,...
3.5 Reasons Marketing Your Own Website Will Never Work
Reason No. 1 - It Takes Too Long.
There are simply not enough hours in the day for you to do your day job, keep abreast of all the changes in the internet marketing industry, track the progress of your website and make constant amendments and adjustments to your online marketing strategy.
The good news is - you have a choice. You can either give up your day job and become a website marketing expert or you can get the experts in to promote your website for you.
Reason No. 2 - The "I Can Use A Calculator So I Don't Need An Accountant" Myth..
Unfortunately, the very accessibility of the web means there are people who feel that just by reading a few articles, magazines and browsing around for a few hours a week they will be able to attain enough knowledge to take on the experts at website marketing. It just won't happen.
There are lots of reputable businesses out there that have done nothing else for years apart from study the best and most effective ways to market a website online. Do you really think it will be worth your while taking them on or trying to learn even a fraction of the knowledge they have? Forget it! Focus on what you’re best in and outsource everything else. It’s a winning formula.
Reason No. 3 -
You Are Too Close To Your Business
And quite rightly so. But unfortunately you will approach marketing your website from a biased angle looking only at options which fit your perception of your business. Getting an external expert or company to market your website means they are coming at it from an independent point of view which brings a fresh and non-biased eye to proceedings.
Reason No. 3.5 – Did You Know? It Takes 10,000 Hours To Become An Expert At Anything. Can You Spare That Kind Of Time Away From Your Business?
You will be learning as you go along. Every day will certainly be full of surprises and new lessons but why start with a blank page when companies like mine already have nearly ten years' experience under our belts?
Why try to learn all this yourself when there are companies out there who can help you? Companies that have already tried and tested the best ways, made the mistakes and learned the hard way so that you don't have to head down those dead-ends and pitfalls.
About the Author
You can get free access to lots more of my articles plus a FREE Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of £47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide
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